What we do
We cool the Earth, one page at a time.
We challenge the default.
Society treats white wood-pulp paper as the standard.
We encourage institutions to question this assumption and consider sustainable alternatives based on function, not colour or familiarity.
We help institutions transition to tree-free paper.
We work with schools, companies, and public institutions to test and adopt paper made from agricultural waste and other non-wood fibres.
We save trees.
Approximately four boxes of tree-free paper preserve one mature tree.
We help mitigate climate change.
By preserving natural carbon sinks, we reduce emissions associated with logging and wood-pulp production.
We replace tree-based paper at scale.
When institutions switch procurement, thousands of people begin using tree-free paper every day.